The group leadership.

The Silverbullet Data Services Group has been built by an all-start leadership team. We serve clients as a new kind of advertising and marketing services partner: one that is purely digital.

Ian James


Ian discovered co-founders Umberto and Simon back in 2016, and helped bring the company to life. With 20+ years digital marketing and data activation experience, Ian brings a wealth of industry knowledge to the business. Ex CEO of Starcom Media Vest, Acxiom and Verve, Ian's leadership carries the business from strength to strength.


Umberto Torrielli


Umberto co-founded SBDS in 2016 alongside Ian James & Simon Theakston. Having led varied technical and strategic teams throughout his career and most recently at Bluekai/Oracle, Umberto brings a unique technical view of the customer data and technology landscape.

Paul Thompson


Paul holds over 20 years’ experience throughout the digital marketing and data technology landscapes. An international leader and executive director of media, data and ad tech companies, Paul brings a demonstrable track record of building winning teams and establishing businesses from start-up to scale up.

Darren Poynton


Highly experienced ACA Finance Executive with extensive knowledge and understanding of the advertising, media and entertainment industries, both within the UK and globally. Darren has a proven record as a trusted member of a number of senior management teams across many different media sectors. 

Alex Rosen


Alex holds just shy of 20 years’ experience in digital marketing and advertising technology, starting his career in web development. His technical and statistical expertise positions him as a true expert in the build, management and roll-out of products and technology. Alex has lead the 4d build.

Aline Zenses

Managing Director, Northern Europe

Aline holds 15 years’ experience within the digital marketing and data technology landscapes, beginning her career at Google before heading off to Microsoft to head up their product team. Aline’s understanding and expertise of the DataTech marketplace is second to none, and her latest role saw her head up sales for the Oracle Marketing Cloud and their DMP, Bluekai.

Riccardo Brambilla

Managing Director, SE

Riccardo Brambilla joined the SBDS team to run Southern Europe. Ex Oracle and Microsoft, Riccardo brings unparalleled knowledge of the programmatic, data and analytics landscapes. With extensive knowledge of the BlueKai DMP, Riccardo is a qualified data activation expert. 

Tim Beard

Managing Director, APAC

Tim joined SBDS in 2018 to open its Australian office, and launch the APAC offering. With 20+ years experience in digital marketing, having founded his own companies, Tim brings a wealth of knowledge to the global organisation. Tim brings intrinsic value to the strategy of SBDS and its future.

Simon Theakston

SVP Partnerships

Simon founded SBDS in 2016 alongside co-founder Umberto Torrielli. With 13+ years experience in programmatic, data and technology, Simon brings extensive knowledge and pre-sale expertise of the data and analytics marketplace. Ex Bluekai/Oracle, Simon is a qualified data activation expert.

Sandy Ghuman

SVP Data Strategy

Sandy holds 20 years’ experience within digital marketing and data technology, building her career across companies such as Yell, Experian and most recently Sky. Sandy is passionate about leveraging data and technology to customise consumer experiences and has the skills to drive digital capabilities with proficiency and skill.

Ben Chivers

SVP Global Delivery

Ben joined SBDS to lead its client services arm. With 10+ years experience within digital marketing and data activation, Ben brings extensive knowledge of the broadcasting and publisher network, having spent just shy of six years at FreeWheel. 

Oliver Low

SVP, Native

Oli holds over 10 years’ experience throughout advertising technology, beginning his career at  global giant Microsoft. Most recently, he launched leading native solution, Platform 360 into market, and continues to run the platform and service under the Silverbullet umbrella.

Stefano Camisasca

General Manager, BeetleDesk

Stefano holds just shy of 20 years across the digital marketing and advertising technology landscape, working at various leading corporations such as Microsoft and Kiwari SRL. In 2014 he launched to drive efficient, transparent and data-centric programmatic solutions to clients. He runs the BeetleDesk arm of the group. 



Adobe Certified

Adform Certified

GA 360 Certified

Oracle/Bluekai Certified

Salesforce Certified

Tableau Certified

Tealium Certified

The trade Desk Certified

See all certifications


SBDS Group

2nd Floor

One Alfred Place



  • LinkedIn - White Circle
  • Instagram - White Circle
  • Twitter - White Circle

© 2019 by SBDS Group